Die Marketing-Gleichung : Einführung in das wertorientierte Marketingmanagement
von Dirk Lippold
| Year of publication: |
2012
|
|---|---|
| Authors: | Lippold, Dirk |
| Publisher: |
München : Oldenbourg |
| Subject: | Marketing | Prozessmanagement | Business process management | Wertorientiertes Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 353 S Ill., graph. Darst., Kt. 240 mm x 170 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [333] - 340 |
| ISBN: | 3-486-71331-0 ; 978-3-486-71331-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009419103