Observes that, despite the prevalent use of customer databases, very little academic research has examined the practice …. Discusses the plethora of research opportunities in database marketing. First, defines database marketing, and second, promotes … organizational learning theory as a useful tool by which database marketing research can advance. Finally reviews prior research, and …

infrastructure and looks in detail at the teaching activities – aimed at graduate students. Also describes a number of the research …

craftsmanship in logistics research. The logistics knowledge‐creation activity is examined with respect to its content, context and …) is presented and discussed. This framework highlights some key issues to be considered when research in logistics and …

Purpose – The research on supply chains concerning disaster and crisis situations is in its infancy, but rapidly … expanding on the backs of top researchers in the field. As with most young research streams there is very little theoretical … grounding in extant studies. The purpose of this research is to integrate four prominent existing theoretical perspectives to …

make the best use of that information. This paper focuses on two key questions: what are the barriers to research … utilisation and what are the most effective strategies for facilitating the use of research by managers in the public sector …, based on research evidence? The approach entailed extensive searches of on‐line databases in the fields of management …

, that of politicians, has been largely overlooked in public procurement strategy and management research. It then aims to … argue that existing public procurement research could be improved if greater attention were given to in research design to … validity and the interface with politicians. Design/methodology/approach – The research is based on a critical literature …

Outlines the broad area of research into and, theory development of, public services management (PSM). Deals with …

. This paper discusses the research approach that is necessary to be able to fill the gap between “perceived” and “actual …

different areas (education, research, certification and practice) to show the diffusion of project management knowledge …, research, certification and practice). Research limitations/implications – The risk of losing relevance has consequences for …, without critically assessing its correctness, the likelihood of producing less relevant research is higher. Practical …