Brown, Stephen - In: Qualitative Market Research: An International Journal 6 (2003) 3, pp. 194-205
A crisis, according to the Oxford English Dictionary , is “a decisive moment”, “a turning point”, “a time of great … difficulty”. If this is the case, then marketing cannot possibly be in crisis. Crises are temporary states of heightened anxiety … argues that there is no crisis of representation in marketing. There are more, and more varied, representations of marketing …