Crisis, what crisis? Marketing, Midas, and the Croesus of representation
Year of publication: |
2003
|
---|---|
Authors: | Brown, Stephen |
Published in: |
Qualitative Market Research: An International Journal. - MCB UP Ltd, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 6.2003, 3, p. 194-205
|
Publisher: |
MCB UP Ltd |
Subject: | Crisis | Representation | Marketing |
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