Jamrozy, Ute - In: International Journal of Culture, Tourism and … 1 (2007) 2, pp. 117-130
Purpose – The purpose of this paper is to suggest a shift in the tourism marketing paradigm away from economic profit … priorities toward sustainability. The sustainability approach adopts a holistic, integrated view of marketing, considering social … equity, environmental protection, and economic livability. The paper seeks to examine the evolving model for the tourism …