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Temerarious directions for marketing
O’Shaughnessy, John - In: European Journal of Marketing 31 (1997) 9/10, pp. 677-705
Marketing eschatology judges marketing’s sins of omission and commission and describes the future state where “good” triumphs over that which led us to error. Begins by presenting the argument that the future will reject methodological exclusivism involving the two rival claims of...
Persistent link: https://www.econbiz.de/10014723238
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Marketing, or the Anthropology of Consumption
Grafton‐Small, Robert - In: European Journal of Marketing 21 (1987) 9, pp. 66-71
The article considers marketing as a socially located practice, and argues that any form of trade or exchange may be seen to both reflect and reinforce the social structures, customs and outlook of an entire culture and not simply a part of it. These developments are grounded in aspects of...
Persistent link: https://www.econbiz.de/10014724876
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Some issues in international consumer research
Wind, Yoram; Douglas, Susan - In: European Journal of Marketing 8 (1974) 3, pp. 209-217
Examines the need to carryout international consumer research, the importance of first hand, experience of consumer behaviour in foreign markets, and the design of consumer research studies. Suggests that the nature of international consumer behaviour and the requirements for international...
Persistent link: https://www.econbiz.de/10014725245
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New technologies and cultural consumption – edutainment is born!
Addis, Michela - In: European Journal of Marketing 39 (2005) 7/8, pp. 729-736
Purpose – The aim of this paper is to investigate the characteristics of edutainment consumption and to analyze how new … itself and its consumption), and to the object itself (artistic consumption mediated by technological applications). Design …
Persistent link: https://www.econbiz.de/10014722260
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Collaborative fashion consumption and its environmental effects
Iran, Samira; Schrader, Ulf - In: Journal of Fashion Marketing and Management: An … 21 (2017) 4, pp. 468-482
Purpose The purpose of this paper is to provide the conceptual basis of collaborative fashion consumption (CFC) as a … element of more sustainable consumption. Design/methodology/approach This paper is written mainly based on a review of the … more recent literature on collaborative consumption, as well as of older papers about related concepts like sustainable …
Persistent link: https://www.econbiz.de/10014868673
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Towards a consumer social behavior theory for sharing economy: an integrated view
Abutaleb, Soha; El-Bassiouny, Noha; Hamed, Sara - In: Management & Sustainability: An Arab Review 2 (2022) 1, pp. 25-46
Purpose The current study is exploring factors affecting social and sharing behavioral intentions. The paper proposes a new theory, the consumer social behavior theory, which aids in understanding social behaviors. This is through the convergence of the theory of planned behavior (TPB) and norm...
Persistent link: https://www.econbiz.de/10014953001
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Advancing employee experience management (EXM) platforms
Abhari, Kaveh; Bhullar, Aziz; Le, Jennifer; Sufi, Najma - In: Strategic HR Review 22 (2023) 3, pp. 102-107
Purpose This paper aims to present a novel framework for an artificial intelligence (AI)-powered Employee Experience Management (EXM) platform that addresses strategic HR concerns such as employee engagement, personal and professional development and job satisfaction. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10015015902
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Marketing communications in a post-modern world
Kitchen, Philip J.; Proctor, Tony - In: Journal of Business Strategy 36 (2015) 5, pp. 34-42
economic, social and cultural settings in which consumption takes place. Social implications – Constant technological change is …
Persistent link: https://www.econbiz.de/10014847138
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Customer satisfaction measurement in a business‐to‐business context: a conceptual framework
Rossomme, Jeanne - In: Journal of Business & Industrial Marketing 18 (2003) 2, pp. 179-195
In practice, firms measure customer satisfaction using models and theory developed for evaluating the perceptions of individual consumers rather than entire organizations. This paper develops an integrated model of customer satisfaction measurement specific to a business‐to‐business context...
Persistent link: https://www.econbiz.de/10014842692
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Identifying export opportunities: the case of Thailand
Cuyvers, Ludo - In: International Marketing Review 21 (2004) 3, pp. 255-278
A decision support model is presented and discussed which aims at identifying realistic export opportunities for a given exporting country. The model consists of a screening process of four consecutive filters, through which relevant information on markets (such as country risk indicators,...
Persistent link: https://www.econbiz.de/10014827278