communication appropriateness must be informed by an awareness of the ethical relationship between marketing representations and … managerial implications that arise from an ethics of visual representation. Originality/value – Urges moving beyond an … advertising=persuasion model to encompass representation and culture in marketing communication studies. Contributes to …

Purpose – The purpose of this paper is to analyze the ethics of a specific communication strategy to support the … contention that ethics needs to be an integrated operational consideration in the corporate communication planning process rather … branding as a case‐in‐point, the “Five Pillars of Ethics for Public Communication” provide a framework for analysis of the need …

Purpose – The purpose of this paper is to develop a single code of ethics that could be used regardless of the venue or … specialty of the marketing professional. The paper first provides a literature review of research in the areas of ethics … pertaining to marketing professionals. Then a review of a wide variety of codes of business ethics, marketing ethics, model codes …

in the moral context (ethics), offering an understandable conceptualization of a notion that although identified as … serves as a bridging mechanism when trying to link different academic areas (e.g. psychology and ethics) since it provides …

ethics approach. Design/methodology/approach – The approach is a conceptual one providing a background on relationship …

Purpose – The purpose of this paper is to examine the current gap existing between ethics theorization and enforcement …

attempts to argue that the account of the other and of the role ethics ascribes him/her in business or in society must be … recalling the debate between the ethics of care and the ethics of justice. Then, it challenges the common conception of moral … to them. Originality/value – The paper challenges some basic assumptions of business ethics and of corporate social …

from the point of view of pragmatist and care ethics principles. Its purpose is to evaluate critically the genuineness of …. Originality/value – An authentic approach to business by companies as legal persons in the light of pragmatist and care ethics …

foundation of virtue ethics might be more consistent with human nature. Design/methodology/approach – The paper focuses on … utilitarianism vs virtue ethics as foundations of economic choice theory. Findings – Economic choice theory describes consumer choice … virtue ethics perspectives on choice.  …