Integrating ethics with strategy: analyzing disease‐branding
Year of publication: |
2007
|
---|---|
Authors: | Parsons, Patricia J. |
Published in: |
Corporate Communications: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 12.2007, 3, p. 267-279
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Communication | Ethics | Corporate strategy | Marketing communications | Corporate communications | Public relations |
-
Datafication : threat or opportunity for communication in the public sphere?
Holtzhausen, Derina, (2016)
-
Ethics : corporate social responsibility, power and strategic communication
Lugo-Ocando, Jairo, (2011)
-
Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Anning-Dorson, Thomas, (2022)
- More ...
-
A manager's guide to PR projects : a practical approach
Parsons, Patricia J., (2003)
-
Ethics in public relations : a guide to best practice
Parsons, Patricia J., (2004)
-
Ethics in public relations : a guide to best practice
Parsons, Patricia J., (2008)
- More ...