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Developmental relationship marketing (connecting messages with mind: an empathetic marketing system)
Wolfe, David B. - In: Journal of Consumer Marketing 15 (1998) 5, pp. 449-467
needs. Goes on to discuss consumers’ root motivations and refers to these as key underlying motivating values. These are … developmental changes in consumers’ needs, motivations, and the strategies they employ to meet needs.  …
Persistent link: https://www.econbiz.de/10014849217
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New developments in innovation
Poolton, Jenny; Ismail, Hossam - In: Journal of Managerial Psychology 15 (2000) 8, pp. 795-811
The purpose of this paper is to examine some recent developments in the field of new products innovation. As a starting … point, the reader is introduced to a brief history of management, setting innovation in its historic context. Some major … issues facing new products managers are then briefly reviewed, and three recent developments in the innovation literature are …
Persistent link: https://www.econbiz.de/10014887735
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The effectiveness of market information in enhancing new product success rates
Hart, Susan; Tzokas, Nikolaos; Saren, Michael - In: European Journal of Innovation Management 2 (1999) 1, pp. 20-35
An overview of the success/failure literature in new product development points to a long list of critical success factors (CSF), which define what should be done to enhance new product success rates but not how to do it. The net result is failure rates which are marginal improvements on...
Persistent link: https://www.econbiz.de/10014721300
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Using time‐paced change to maintain momentum
Kippenberger, T - In: The Antidote 5 (2000) 7, pp. 27-30
Discusses event pacing (companies reacting to various changes) and time pacing (creating new products/services, etc.) and looks at their differences in detail. Identifies three areas in particular where transition management is crucial. Employs two insets, one on specification trade‐offs, the...
Persistent link: https://www.econbiz.de/10015018275
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Innovation versus standardization
Kondo, Yoshio - In: The TQM Magazine 12 (2000) 1, pp. 6-10
innovation and standardization are considered indispensable for corporate management, they are often thought to be mutually …
Persistent link: https://www.econbiz.de/10015032868
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Barriers to the adoption of really‐new products and the role of surrogate buyers
Aggarwal, Praveen; Cha, Taihoon; Wilemon, David - In: Journal of Consumer Marketing 15 (1998) 4, pp. 358-371
This paper examines adoption of really‐new products (RNPs) from a consumer perspective. The unique characteristics of RNPs which differentiate them from other innovative products are examined in relation to the role which these characteristics play in creating barriers to adoption of RNPs....
Persistent link: https://www.econbiz.de/10014849212
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Consumer innovativeness and consumer acceptance of brand extensions
Henry Xie, Yu - In: Journal of Product & Brand Management 17 (2008) 4, pp. 235-243
Purpose – This paper attempts to examine the relationship between consumer innovativeness and consumers' acceptance of brand extensions. Design/methodology/approach – This is a conceptual paper that builds upon the extant literature of consumer innovativeness and brand extensions. A number...
Persistent link: https://www.econbiz.de/10014896029
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Young consumers' views of infused soft drinks innovation
Yoon Kin Tong, David; Fa Tong, Xue; Yin, Evon - In: Young Consumers 13 (2012) 4, pp. 392-406
Purpose – This study has two aims: first, to develop a conceptual model for infused drinks innovation using the … and lifestyle variables predict innovation in infused soft drinks. The results from the moderated mediation analyses … indicate that both male and female young consumers prefer the innovation of drinks to suit local tastes and be produced locally …
Persistent link: https://www.econbiz.de/10015044320
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Who are “innovators” and do they matter?
McDonald, Heath; Alpert, Frank - In: Marketing Intelligence & Planning 25 (2007) 5, pp. 421-435
Purpose – This paper aims to bring together and evaluate the reasons that have historically been advanced to justify the heavy emphasis on innovative consumers within the general context of the adoption of products and services, and to assess the strategic benefits to be gained from targeting...
Persistent link: https://www.econbiz.de/10014946072
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Scrapping new product development efforts: when to keep going, when to fold
Webb, James R. - In: Journal of Business Strategy 37 (2016) 4, pp. 32-40
/value This paper adds to the literature on innovation systems.  …
Persistent link: https://www.econbiz.de/10014847246