The role of motivations in the construction of patronage intention of innovative green products
Alternative title: | El papel de las motivaciones en la construcción de la intención de un patrón de consumo centrado en productos verdes innovadores |
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Year of publication: |
2022
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Authors: | Torres-Moraga, Eduardo ; Vidal-Buitano, Agustin |
Published in: |
Academia : revista Latinoamericana de administración. - Bradford : Emerald, ISSN 2056-5127, ZDB-ID 2401123-X. - Vol. 35.2022, 2, p. 183-203
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Subject: | Green products | Innovative products | Motivations | Patronage intention | Innovation | Motivation | Öko-Produkt | Sustainable product | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour |
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