Greig, Ian D. - In: European Journal of Marketing 37 (2003) 10, pp. 1314-1331
survey types, however, are given comparatively little attention in research and teaching in marketing. Courses are concerned … mainly with data collection and analysis and not the links, via these consumer surveys, to management. decision. To provide a … focus for academic research and teaching, this paper makes a classification of the main types of consumer survey in three …