Conceptualizes the impact of information technology on marketing decision making. Argues that developments in … information technology affect the performance of marketing decision‐makers through different routes. Advances in information … technology enhance the possibilities of collecting data and of generating information for supporting marketing decision making …

Marketing management presents challenging ground for the integrated use of intelligent agents. The design of a … strategic marketing plan presents a natural division of four distinct yet independent decision problems. Concurrent execution of …‐making complexity in marketing management. In it, we present a blackboard‐based agent architecture that allows individual agents to …

such “off label marketing” practices except under very narrow conditions.  …

Marketing education today is rather isolationist — marketing students are taught too many specialities, and they are … given to sharp a profile in marketing particulars. The interaction of the marketing function with other key functions of a … corporation is forgotten. In this article we outline the functional requirements on marketing professionals, link these …

heuristic devices. Practitioners extend their use of the marketing mix in developing their strategic process. In this process …

modem. This network constitutes a whole new marketplace in its own right. Already thousands of firms are marketing their … products and services on the Internet. Asks will marketing change in this new electronic environment? Will firms and their … manipulation of the marketing mix has to be modified for the new environment, value chains may become multidimensional and …

it as a marketing activity with emphasis on relationship marketing. The paper's approach, however, is to look at account … management from an integrated business process perspective, encompassing marketing and sales as development activities as well …

marketing. Attempts to address this problem have often adopted the notion of antecedents to enhanced marketing practice as a … marketing knowledge and skills can be utilized to deliver appropriate outcomes remains unclear. Analysis of this gap yields a …

This paper discusses the widening gulf between theory and practice and examines why theoretical marketing can be deemed … to be of little use to many practitioners. In order to do this one of marketing’s core tenets, the customer focused … marketing mix, is analysed and found to be in need of critical reappraisal. A dogmatic approach to customer orientation has …