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Artificial intelligence (AI) in strategic marketing decision-making: a research agenda

Stone, Merlin; Aravopoulou, Eleni; Ekinci, Yuksel; … - In: The Bottom Line 33 (2020) 2, pp. 183-200

Purpose The purpose of this paper is to review literature about the applications of artificial intelligence (AI) in strategic situations and identify the research that is needed in the area of applying AI to strategic marketing decisions. Design/methodology/approach The approach was to carry out...

Persistent link: https://www.econbiz.de/10014686840

Hybrid re‐engineering strategies for process improvement

Prasad, B. - In: Business Process Management Journal 5 (1999) 2, pp. 178-198

Describes a set of re‐engineering strategies that critically examine current business policies, practices and procedures (3Ps), rethink these 3Ps and then redesign some mission‐critical “products, processes, and services.” The term process improvement implies that the change or effort is...

Persistent link: https://www.econbiz.de/10014688034

Towards a marketing communications model for small political parties : A primary principles strategic perspective for developed countries

Thrassou, Alkis; Vrontis, Demetris; Kotabe, Masaaki - In: Cross Cultural Management: An International Journal 18 (2011) 3, pp. 263-292

Purpose – Through a comprehensive literature review and data analysis, the purpose of this paper is to adopt a multi‐perspective interrelation of different dimensions of existing theory to eventually bridge the fields of political and business marketing, identify the underlying causes of...

Persistent link: https://www.econbiz.de/10014692682

Corporate business strategy, career management and recruitment: do Spanish firms adhere to a contingency model?

Martín, A.F.; Romero, F.P.; Valle, C.R.; Dolan, S.L. - In: Career Development International 6 (2001) 3, pp. 149-156

This study attempts to examine career management from a contingency perspective while making specific provisions to the Spanish cultural context. The underlying assumption is that the career focus is contingent on both the broader context (corporate business policy) and the human resource...

Persistent link: https://www.econbiz.de/10014693255

The principal role of the board of directors: the duty to say “no”

Bukhvalov, Alexander; Bukhvalova, Barbara - In: Corporate Governance: The international journal of … 11 (2011) 5, pp. 629-640

Purpose – This paper aims to explain a new idea for the corporate board's main agenda, which should dramatically increase the scale of problems with which the board deals. This agenda also changes the board's interaction with the management providing a new approach to the agency problem....

Persistent link: https://www.econbiz.de/10014695199

Is your sustainability strategy sustainable? Creating a culture of sustainability

Galpin, Timothy; Whitttington, J. Lee; Bell, Greg - In: Corporate Governance 15 (2015) 1, pp. 1-17

Purpose – The purpose of this article is to present a multidisciplinary model that can be used as both a road map for practicing managers to create a sustainability focused culture within their own organizations, and as a guide for future research into the relationship between organizational...

Persistent link: https://www.econbiz.de/10014695302

Explaining supply chain as an “opportunistic coalition”

Subedi, Deepak - In: Competitiveness Review: An International Business Journal 23 (2013) 1, pp. 41-54

. Similarly, students engaged in analysis and understanding of issues pertaining to supply chain management and strategy can find … supply chain strategy. The paper has conceptualized and elaborated this very important issue. …

Persistent link: https://www.econbiz.de/10014702295

A spring-clean of Michael Porter’s Attic : The Canadian telecommunications sector as an exemplar of refurbished generic strategy

Gould, Anthony M.; Desjardins, Guillaume - In: Competitiveness Review 25 (2015) 3, pp. 310-323

Purpose – This paper views the phenomenon of offering/user interface complexity as having competitive strategy …-related consequences. Porter’s conception of generic management strategy was created in the 1980s. It is not well adapted to industries … of Porter’s generic strategy framework. The new view incorporates the dimension of complexity alongside the original …

Persistent link: https://www.econbiz.de/10014702507

The Impact of the Single European Market on Cross Border Mergers in the UK Manufacturing Industry

Jansson, Kenneth; Kirk‐Smith, Michael; Wightman, Stephen - In: European Business Review 94 (1994) 2, pp. 8-13

Cross‐border mergers and acquisitions (M&As) are one way in which EC companies are meeting the challenge posed by the competitive threats of the Single European Market. Research in mergers has tended to look at the theoretical and statistical aspects of merger strategies. There is a lack of...

Persistent link: https://www.econbiz.de/10014713466

Unemployment: does Europe have a strategy

Floyd, David - In: European Business Review 95 (1995) 6, pp. 21-25

problem? Also what strategies could be adopted and does Europe have an effective strategy? Analysis would suggest that Europe …

Persistent link: https://www.econbiz.de/10014713503