Points out that since consumers are seldom familiar with all the competing brands or the attributes of these brands …

that despite income and resource constraints, BoP consumers are sophisticated and creative. They are motivated not just by …

interests, nor the AVM, the focus is on the welfare of consumers and as such, a more detached perspective may be useful in this …

Both marketing executives and consumers engage in a combination of automatic and strategic (i.e. controlled) thinking … executives and consumers occur through all stages of their decisions. This article includes a paradigm describing similarities (S … i ) and departures (D i ) in the stream of thinking and behaviors of executives and consumers. For example, both …

communities. Findings – Social marketing programs can contribute to preparing consumers and practitioners for CDHC. However, the … and to identify consumers' information needs. Research is needed into how to gather and provide understandable health care … provider quality and cost‐effectiveness information, and into how current insurers can help consumers make effective CDHC …