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Measuring international NPD projects: an evaluation process
Rogers, Helen; Ghauri, Pervez; Pawar, Kulwant S. - In: Journal of Business & Industrial Marketing 20 (2005) 2, pp. 79-87
research therefore sought to determine the need for performance measurement during the NPD process and reveal measures … theoretical model was developed that sought to capture the major factors for measuring NPD performance. This meant reviewing the … model describes steps that a company should follow when introducing and managing a performance measurement system for NPD …
Persistent link: https://www.econbiz.de/10014842764
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Immigrant effects and international business activity: an overview
Enderwick, Peter; Tung, Rosalie L.; Chung, Henry F.L. - In: Journal of Asia Business Studies 5 (2011) 1, pp. 6-22
referrals and performance signalling, assist country of origin development through remittances and return migration and provide …
Persistent link: https://www.econbiz.de/10014838284
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Antecedents of international new product rollout timeliness
Wong, Veronica - In: International Marketing Review 19 (2002) 2, pp. 120-132
Delays in product rollout can pose significant problems for international companies seeking to introduce new products across many countries. Although past research has identified several key drivers of international product rollout delays, our understanding of the interrelationships among...
Persistent link: https://www.econbiz.de/10014827207
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Leveraging internal competency and managing environmental uncertainty
Akhter, Syed H.; Robles, Fernando - In: International Marketing Review 23 (2006) 1, pp. 98-115
Purpose – The choice of an international market entry mode involves two critical considerations, leveraging internal competencies and managing environmental uncertainties in host countries. The purpose of the paper is to explicate how these two considerations affect the propensity to...
Persistent link: https://www.econbiz.de/10014827344
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A culture‐based approach to understanding the adoption and diffusion of new products across countries
Yalcinkaya, Goksel - In: International Marketing Review 25 (2008) 2, pp. 202-214
Purpose – For international product managers, one critical question is how fast a new product is likely to be adopted and diffused in different nations. One possible way to answer this question is by collecting data on the diffusion in a large number of countries and analyzing them. However,...
Persistent link: https://www.econbiz.de/10014827418
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State versus private MNCs from China: initial conceptualizations
Lin, Xiaohua - In: International Marketing Review 27 (2010) 3, pp. 366-380
types with regards to internationalization motives, entry strategy, managerial capabilities, and performance potentials.  …
Persistent link: https://www.econbiz.de/10014827493
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A dynamic framework for understanding cross‐national segmentation
Cannon, Hugh M.; Yaprak, Attila - In: International Marketing Review 28 (2011) 3, pp. 229-243
Purpose – The purpose of this paper is to provide a conceptual framework for better understanding of cross‐national segmentation under the underlying forces of globalization and technology. Design/methodology/approach – The approach is conceptual with illustrative examples, with a dynamic...
Persistent link: https://www.econbiz.de/10014827522
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Social capital in Japanese‐Western alliances: understanding cultural effects
Slater, Stephanie; Robson, Matthew J. - In: International Marketing Review 29 (2012) 1, pp. 6-23
relationship‐based contracting and performance outcomes in alliances with the Japanese. Research limitations/implications – The …
Persistent link: https://www.econbiz.de/10014827541
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Landmines and international business community: a political ecology perspective
Singh, Satyendra - In: Journal of Enterprising Communities: People and Places … 4 (2010) 4, pp. 284-295
Purpose – The two decades of civil war have left Angola plagued with about ten millions landmines, causing destructions to human conditions and communities. Thus, the purpose of this paper is to create awareness of the landmine‐related problems among the business community and propose...
Persistent link: https://www.econbiz.de/10014857889
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An intergrated social science perspective on global business ethics
Paulson, Steven K. - In: International Journal of Commerce and Management 15 (2005) 3/4, pp. 178-186
A social science classification model is described which identifies three traditional global business ethics perspectives and a fourth perspective which presents a more useful integration of elements of the others. The perspectives are identified as personal, social, cultural and integrated. The...
Persistent link: https://www.econbiz.de/10014766314