Rogers, Helen; Ghauri, Pervez; Pawar, Kulwant S. - In: Journal of Business & Industrial Marketing 20 (2005) 2, pp. 79-87
research therefore sought to determine the need for performance measurement during the NPD process and reveal measures … theoretical model was developed that sought to capture the major factors for measuring NPD performance. This meant reviewing the … model describes steps that a company should follow when introducing and managing a performance measurement system for NPD …