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2012 Awards for Excellence
In: Journal of Place Management and Development 6 (2013) 1
Persistent link: https://www.econbiz.de/10014899244
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Building brand champions (training at General Mills)
Gordon, J. - In: Human Resource Management International Digest 15 (2007) 4
Persistent link: https://www.econbiz.de/10014752925
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Target s inner circle
Reingold, J. - In: Human Resource Management International Digest 16 (2008) 6
Persistent link: https://www.econbiz.de/10014753052
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Building contemporary brands: a sponsorship-based strategy
In: Strategic Direction 22 (2006) 1
Persistent link: https://www.econbiz.de/10015010842
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Best global brands
In: Strategic Direction 23 (2007) 1
Persistent link: https://www.econbiz.de/10015011015
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Lighting up Philips
Schwartz, N.D - In: Strategic Direction 23 (2007) 8
Persistent link: https://www.econbiz.de/10015011113
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Retooling the corporate brand: a Foucauldian perspective on normalisation and differentiation
Leitch, S. - In: Strategic Direction 24 (2008) 3
Persistent link: https://www.econbiz.de/10015011197
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Naming names: trademark strategy and beyond: part one - selecting a brand name
Petty, R.S. - In: Strategic Direction 24 (2008) 5
Persistent link: https://www.econbiz.de/10015011220
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Target s inner circle
Reingold, J. - In: Strategic Direction 24 (2008) 9
Persistent link: https://www.econbiz.de/10015011274
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Liz Claiborne s extreme makeover
Kapner, S. - In: Strategic Direction 25 (2009) 5
Persistent link: https://www.econbiz.de/10015011375