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Strategic Direction
48
Human Resource Management International Digest
2
Journal of Place Management and Development
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2012 Awards for Excellence
In:
Journal of Place Management and Development
6
(
2013
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1
Persistent link: https://www.econbiz.de/10014899244
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2
Building brand champions (training at General Mills)
Gordon, J.
- In:
Human Resource Management International Digest
15
(
2007
)
4
Persistent link: https://www.econbiz.de/10014752925
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Target s inner circle
Reingold, J.
- In:
Human Resource Management International Digest
16
(
2008
)
6
Persistent link: https://www.econbiz.de/10014753052
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Building contemporary brands: a sponsorship-based strategy
In:
Strategic Direction
22
(
2006
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1
Persistent link: https://www.econbiz.de/10015010842
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Best global brands
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Strategic Direction
23
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2007
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1
Persistent link: https://www.econbiz.de/10015011015
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Lighting up Philips
Schwartz, N.D
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Strategic Direction
23
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2007
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8
Persistent link: https://www.econbiz.de/10015011113
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Retooling the corporate brand: a Foucauldian perspective on normalisation and differentiation
Leitch, S.
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Strategic Direction
24
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2008
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3
Persistent link: https://www.econbiz.de/10015011197
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Naming names: trademark strategy and beyond: part one - selecting a brand name
Petty, R.S.
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Strategic Direction
24
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2008
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5
Persistent link: https://www.econbiz.de/10015011220
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Target s inner circle
Reingold, J.
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Strategic Direction
24
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2008
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9
Persistent link: https://www.econbiz.de/10015011274
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Liz Claiborne s extreme makeover
Kapner, S.
- In:
Strategic Direction
25
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2009
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5
Persistent link: https://www.econbiz.de/10015011375
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