women tea house owners/managers is assessed. Design/methodology/approach – Within a critical feminist paradigm, primary … Nepal. Findings – Involvement in the hospitality industry improved the livelihoods of the women tea house owners …

Bushells Tea from the early 1980s to the early 1990s. It aims to analyze the ironic foregrounding of a rural aesthetic as a …’s most iconic and historically dominant brands (Bushells Tea) was marketed during one of the most tumultuous periods in its …

non-tariff measures (NTMs) in the tea trade between importing and exporting countries. With the progress of trade … order to quantify an NTM on tea trade and implement its empirical application, this study designed an index of differences … standards in importing countries lead to a significant decrease in tea trade value. This negative impact of differences in MRLs …

governance and accountability structures (GAS) in Ceylon Tea. Design/methodology/approach – The paper draws on James Scott … resistance implicated in emancipatory potential, this paper examines how a distinct subaltern group in Ceylon Tea deployed their …

Explores ways of developing the marketing mix for the market in drinking tea, rejecting a number of existing marketing … mix models. Adapts methods popular in product design and applies them to the marketing mix of the tea‐drinking market … to find out more about the Oriental tea market. Presents the data analysis, including a comparison of brand loyalty …

Abstract China has made significant progress since 1978 in expanding the market, but that progress is threatened by the …

represent promising opportunities for value creation and market growth. For many companies, the practice of environmental …

Purpose – This paper aims to report research on the relationship among market, industry, and company factors and the … managers in US‐based companies that market products both domestically and internationally. Findings – Significant relationships … were found between specific market, industry, and company factors and global product standardization. Originality …

‐based”, “OEE capital‐based”, and “OEE market‐based” so as to meet these essential requirements. Design/methodology/approach – Based … respond to the market. IEE makes communication easier and more efficient. It provides a sound perspective on improvement in …