A family of ascending package auction models is introduced in which bidders may determine their own packages on which to bid. In the proxy auction (revelation game) versions, the outcome is a point in the core of the exchange economy for the reported preferences. When payoffs are linear in money...

Purpose – The purpose of the paper is to systematically review and summarize the literature addressing various sources of online brand equity. The evolution of social media, online forums and virtual communities drive the diversity in nomenclature of online marketing variables. Different...

Purpose COVID-19 and its precautions, including social distancing, have revolutionized traditional retailing- and consumption patterns. In this turbulent environment, the purpose of this study is twofold. First, this paper explores the direct effect of consumers’ internal/external health...

Purpose – The literature on positive feedback trading has grown considerably in recent years. The purpose of this paper is to provide a review of the theoretical and empirical literature on positive feedback trading and especially the literature related to the Sentana and Wadhwani (1992)...

Zusammenfassung Neben dem steigenden Wettbewerbsdruck durch einen Zuwachs an Häusern stellen besonders die neuen Medien und ein gewandeltes Buchungsverhalten das Management hochklassiger Hotels vor enorme Herausforderungen. Dabei wird das Wissen um relevante Entscheidungsfaktoren für eine...

In the online world, publishers place ads from advertisers adjacent to internet search results for a given keyword. To sell such advertising, web publishers auction multiple ad slots using a generalized second-price auction. In this paper, we compare two auction policies that publishers can use...

Purpose – The purpose of this paper is to explore the interaction effect of information richness, retailer brand, and extended offers on customer purchase intention in e-commerce. Design/methodology/approach – Hierarchical moderator regression analysis and simple slope analysis were used to...

Purpose – The purpose of this paper is to compare organizational web site design attributes between US and Chinese small- and medium-sized enterprises (SMEs). Design/methodology/approach – The study uses 18 web site design variables identified by previous research. Findings – The results...

Purpose The purpose of this paper is to examine the process of consumer satisfaction formation for e-commerce. The study also predicts that the satisfaction formation model of e-commerce will differ between the US and Korean consumers due to differences in cultural background....

Purpose – The purpose of this paper it to examine Electronic commerce (e-commerce) practices of Iranian business organizations, as a “traditional” business culture, as it compares to a “developed” business culture such as the one existing in business organizations in the USA....