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A family of ascending package auction models is introduced in which bidders may determine their own packages on which to bid. In the proxy auction (revelation game) versions, the outcome is a point in the core of the exchange economy for the reported preferences. When payoffs are linear in money...
Persistent link: https://www.econbiz.de/10014588982
Purpose – The purpose of the paper is to systematically review and summarize the literature addressing various sources of online brand equity. The evolution of social media, online forums and virtual communities drive the diversity in nomenclature of online marketing variables. Different...
Persistent link: https://www.econbiz.de/10014902272
Purpose COVID-19 and its precautions, including social distancing, have revolutionized traditional retailing- and consumption patterns. In this turbulent environment, the purpose of this study is twofold. First, this paper explores the direct effect of consumers’ internal/external health...
Persistent link: https://www.econbiz.de/10014906471
Purpose – The literature on positive feedback trading has grown considerably in recent years. The purpose of this paper is to provide a review of the theoretical and empirical literature on positive feedback trading and especially the literature related to the Sentana and Wadhwani (1992)...
Persistent link: https://www.econbiz.de/10014990196
Zusammenfassung Neben dem steigenden Wettbewerbsdruck durch einen Zuwachs an Häusern stellen besonders die neuen Medien und ein gewandeltes Buchungsverhalten das Management hochklassiger Hotels vor enorme Herausforderungen. Dabei wird das Wissen um relevante Entscheidungsfaktoren für eine...
Persistent link: https://www.econbiz.de/10014624342
Abstract Retail most favored nation (“RMFN”) clauses are commonly found in vertical agreements inked between downstream e-commerce platform providers and upstream suppliers. Competition authorities in Europe have investigated RMFN clauses in e-commerce markets on grounds that they can...
Persistent link: https://www.econbiz.de/10014585156
Abstract E-commerce continues its expansion, and most retail groups have opened online distribution channels in the French grocery market. Using purchasing data, I develop a store choice model and a supply model to estimate the effect of the online distribution channel on consumer welfare and...
Persistent link: https://www.econbiz.de/10014618966
Abstract Recent technological changes have altered the way in which interactions take place between economic agents. One of the main advances is the possibility to broadly disseminate information at very low cost. E-commerce is a significant part of this change, becoming increasingly important...
Persistent link: https://www.econbiz.de/10014618967
In the online world, publishers place ads from advertisers adjacent to internet search results for a given keyword. To sell such advertising, web publishers auction multiple ad slots using a generalized second-price auction. In this paper, we compare two auction policies that publishers can use...
Persistent link: https://www.econbiz.de/10014619503
Purpose To influence consumer perceptions, firms often manipulate online product reviews on their own websites or third-party forums by anonymously adding positive reviews, deleting unfavorable reviews or offering rewards to encourage favorable reviews. This study aims to investigate consumer...
Persistent link: https://www.econbiz.de/10014849801