Suggests that children are now an important consumer group considering the climate of ever‐increasing child …‐orientation. Describes the available information in child consumption, purchasing, incomes and influences, and reviews the marketing …

food, entertainment and technology for entertainment and learning) that are most loved by mothers and/or children. Next, a …) are used by these brands loved by mothers and children. Findings – The results of this study indicate that functional cues … implications – Love, the underlying thread that connects a family, can be used by brand managers to appeal to multiple family …

Purpose – The aim of this paper is to examine marketing practices within the bicycle industry. Design …/methodology/approach – The paper utilizes both primary and secondary sources to provide a retrospective analysis of marketing strategy at the … largest Italian bicycle company. Findings – The paper explains how marketing works at the Bianchi company and provides a …

addresses three research questions: first, how consumers view the idea of sponsorship tattooing; second, how the brand of the … highlighted three important themes related to tattoos, sponsorships and brand perceptions: meaning of the tattoo itself, meaning … related to the brand and the tattoo and meaning related to the tattoo and athlete. Practical implications For practitioners …

financing and venture capital and use digital marketing strategies to reach external markets. Research limitations …

researching youth electoral engagement in the future.  …

. Practical implications – Social marketing campaigns are needed to sensitise adults to this situation and outline strategies that …

their views on the consumer environment; the article is based on RDSi’s Youth2 research. Acknowledges that many marketers … relationships ‐ but creative marketing is what counts most.  …

consumers based on brand content, for example, brand managers could provide marketing materials (e.g. leaflets, flash codes … on the importance of product cues and the moderating effect of brand schematicity. Design/methodology/approach Data were … the gift-giving situation and brand schematicity on the importance of product cues was then investigated. Findings The …

order to isolate the brand name element this focused on global marketing induced brand name changes. Findings – Many of the …Purpose – Academic literature generally regards the brand name element as central to consumer brand equity … interviews was carried out with consumers, exploring functions performed by brand name for established products and services. In …