Iyer, Pramod P.; Paswan, Audhesh K; Davari, Arezoo - In: Journal of Product & Brand Management 25 (2016) 1, pp. 69-83
food, entertainment and technology for entertainment and learning) that are most loved by mothers and/or children. Next, a …) are used by these brands loved by mothers and children. Findings – The results of this study indicate that functional cues … implications – Love, the underlying thread that connects a family, can be used by brand managers to appeal to multiple family …