Suggests that the study of marketing margins can provide a useful indication of the efficiency with which a food commodity is produced and distributed, or the extent to which weaknesses within a marketing system are producing undesirable effects on incomes of producers/distributers or on prices...

Reviews some of the important changes that have occurred during the 1970s in the UK food market. Consider the marketing implications of these changes. Reveals that, although the total food market has not grown very much, there have been important changes in the structure of demand, which it...