Magic numbers for consumer marketing : key measures to evaluate marketing success

John Davis

Magic numbers for understanding a market -- Magic numbers for understanding your company -- Magic numbers for understanding customers -- Magic numbers for understanding marketing -- Supplement : using the magic numbers in a marketing plan

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Year of publication:	c2005
Authors:	Davis, John A. ; Davis, John
Publisher:	Singapore : John Wiley & Sons
Subject:	Konsumentenverhalten \| Consumer behaviour \| Marketing \| Marktforschung \| Market research \| USA \| United States
Description of contents:	Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] ; Description [swbplus.bsz-bw.de]

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Extent:	VII, 309 S. graph. Darst. 27cm
Series:	Magic num8ers
Type of publication:	Book / Working Paper
Language:	English
Notes:	Formerly CIP Formerly CIP Uk. - Includes bibliographical references and index
ISBN:	0-470-82162-0 ; 978-0-470-82162-6
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10002835706