Managers are frequently exposed to abstract, theoretical concepts, of which some are attended to while others are neglected. To become meaningful for managers, new abstract concepts must be reflected upon and given content. In this paper, we explore how and to what extent managers understand and...

Purpose – Aims to address the important but little researched question of why so many firms fail and so few succeed in their pursuit of opportunities. Design/methodology/approach – By reporting investment behaviour and performance among firms in the turbulent seafood industry, it was...

Purpose – Due to their limited resources small‐ and medium‐sized firms are often assumed not to influence or “drive” their industries or markets. However, based on insights from social cognition and studies of firms' reputations it is argued that small firms might benefit from actively...

Purpose – The purpose of this paper is to investigate Chinese food retailers' positioning strategies. Specifically, retail segments and critical factors related to the nature of the food supplier relationships that may be influenced by the positioning strategies are investigated....

Purpose – The purpose of this paper is to participate in the discussion related to why IS projects, both in Western and in Eastern European countries, e.g. Poland, often fail. One major reason is claimed to be poor implementation, and the article asks whether the stakeholders involved overlook...

Purpose – The purpose of this paper is to provide insight into why shareholders often claim dissatisfaction with the results delivered by their boards. A central reason is that boards fail to get their critical decisions effectively implemented. The paper also focuses on whether boards apply...

Purpose – This paper aims to address whether the order of entry yields competitive advantage in the discount grocery industry. More specifically, the paper aims to investigate whether such advantages are based on the effects of entry on consumer perceptions rather than factors such as...

Purpose – The concept of atmosphere is often considered vague and difficult to capture, which hampers adequate feedback on atmospheric investments. This paper aims to report a systematic effort to capture the concept and enhancing factors, making adequate feedback for efforts to improve...

Purpose – The purpose of this paper is to examine suppliers' adaptation to a major buyer, and to contribute to the findings of past research. Design/methodology/approach – The research is based on a survey conducted among the suppliers to a major manufacturing firm as well as personal...

Purpose – This paper aims to investigate the impact of a firm's marketing strategy on involving customers in new product development. Special attention is to be paid to three facets of a marketing strategy: product differentiation, competitor orientation and brand profiling emphasis....