Chinese food retailers' positioning strategies and the influence on their buying behaviour
Year of publication: |
2010
|
---|---|
Authors: | Skallerud, Kåre ; Grønhaug, Kjell |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 22.2010, 2, p. 196-209
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Food products | Retailing | Product positioning | Buying behaviour | China |
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