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Small businesses, usually under owner/ manager control, can suffer through a lack of knowledge and understanding of marketing planning practices. Often practices, if they exist at all, are founded on traditional industry practices and experiences which may not be suitable when translated into...
Persistent link: https://www.econbiz.de/10014722960
Purpose – The purpose of this paper is to highlight challenges to the transfer of technologies which are caused by the internationalization of companies and the need to outsource production in a globalized business environment. Aside from typical methods of transfer by means of documents or...
Persistent link: https://www.econbiz.de/10014908203
Marketing practice is increasingly being affected by new technologies, creating opportunities and threats for marketing practitioners. Much of the literature has concentrated on effects external to the firm such as the Internet's impact on market structure, or new business paradigms. However,...
Persistent link: https://www.econbiz.de/10014945914
Purpose – This paper sets out to identify the knowledge and skills that marketing practitioners need to possess and use, to improve marketing management and firm performance. Design/methodology/approach – The data from a survey of marketing managers, academics and senior students in New...
Persistent link: https://www.econbiz.de/10014946063
research agreements with the aim of fostering the transfer of knowledge and innovation. It analyzes the key organizational …
Persistent link: https://www.econbiz.de/10014693070
innovation, found value in direct engagement with one another without the need to first codify their thinking, and increased …
Persistent link: https://www.econbiz.de/10014855051
Purpose – Innovation is the key to sustained competitive edge, especially for organizations functioning in a fast … changing environment. The purpose of this paper is to understand select factors affecting innovation in Indian pharmaceutical … survival of the pharmaceutical industry is innovation.  …
Persistent link: https://www.econbiz.de/10014839813
transfer on firm innovation capability. The authors present a set of hypotheses concerning the relationships between inter …‐firm relationship strength and tacitness of knowledge transfer, extent of tacit knowledge transfer and innovation capability, and … innovation capability and innovation performance based on the theory of knowledge. Moderating roles of firm collaborative …
Persistent link: https://www.econbiz.de/10014842683
describe stages of the innovation process and to identify several IT competences that have been linked to innovation success …. Then, examining innovation at three case study sites, it demonstrates how IT competences can influence the success of … innovation at various stages of the innovation process. Findings – The paper finds that IT competences in information and …
Persistent link: https://www.econbiz.de/10014859676
Purpose – The intangible assets are important today as knowledge and innovation are the key drivers to long …, the IC is positively influenced by innovation, learning organization, knowledge management, and self‐directed learning …, respectively. In other words, the innovation appears to have the highest impact on the IC level while the ability of an …
Persistent link: https://www.econbiz.de/10014826059