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Strategic value and electronic commerce adoption among small and medium‐sized enterprises in a transitional economy
Saffu, Kojo; Walker, John H.; Hinson, Robert - In: Journal of Business & Industrial Marketing 23 (2008) 6, pp. 395-404
Purpose – This paper sets out to examine the relationship between the perceptions of the strategic value of e‐commerce and e‐commerce adoption among 107 owners/managers of small and medium‐sized enterprises (SMEs) in a transitional economy, Ghana. Design/methodology/approach – The...
Persistent link: https://www.econbiz.de/10014842920
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Consumer patronage of ethnic portals
Dou, Wenyu; Yoo, Boonghee; Liangyu, Ma - In: International Marketing Review 20 (2003) 6, pp. 661-677
The emergence and diffusion of the Internet has prompted a surge in web portal sites that are designed to meet the specific needs of ethnic Internet users who are not native English speakers. These ethnic portal sites may be set up by global portal giants (e.g. Yahoo!) or by local entrepreneurs...
Persistent link: https://www.econbiz.de/10014827259
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The marketing and logistics efficacy of online sales channels
Rao, Shashank; Goldsby, Thomas J.; Iyengar, Deepak - In: International Journal of Physical Distribution & … 39 (2009) 2, pp. 106-130
research examines the marketing and logistics efficacy between business‐to‐consumer (B2C) retailers who sell exclusively via … transaction cost economics (TCE) to examine hypotheses regarding customer buying behavior and the retailers' proclivity to … functions of logistics, marketing, and customer support. Practical implications – This study has value to researchers and …
Persistent link: https://www.econbiz.de/10014793748
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Early schools of marketing thought and marketplace evolution
Powers, Thomas L. - In: Journal of Historical Research in Marketing 4 (2012) 1, pp. 190-206
marketing discipline with a unique opportunity to examine the value of its early literature in the context of a changing market … environment. The purpose of this paper is to use the early marketing literature to develop theoretical propositions related to the … internet marketplace. Design/methodology/approach – Seminal marketing thought is reviewed and used to provide a conceptual …
Persistent link: https://www.econbiz.de/10014873275
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Sources of brand equity for online companies
Rios, Rosa E.; Riquelme, Hernan E. - In: Journal of Research in Interactive Marketing 4 (2010) 3, pp. 214-240
of selective internet marketing activities on the brand equity sources. Design/methodology/approach – These objectives …, customer loyalty and trust. Both of these can be achieved by developing internet marketing efforts around functionality … the impact of internet marketing activities on brand equity sources.  …
Persistent link: https://www.econbiz.de/10014902177
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Deal or no deal?
Coulter, Keith S.; Roggeveen, Anne - In: Journal of Research in Interactive Marketing 6 (2012) 2, pp. 78-95
Purpose – Information typically posted on group buying websites includes number of previous buyers, whether a limit has been placed on purchase number, and the time remaining until the deal expires. The purpose of this paper is to demonstrate that these factors may interact such that, under...
Persistent link: https://www.econbiz.de/10014902205
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Product categories, returns policy and pricing strategy for e‐marketers
Yan, Ruiliang - In: Journal of Product & Brand Management 18 (2009) 6, pp. 452-460
Purpose – The purpose of this paper is to provide a framework to help e‐marketers to find an optimal returns policy and pricing strategy in order to maximize their profits. Design/methodology/approach – A profit‐maximization model is developed to determine the optimal returns policy and...
Persistent link: https://www.econbiz.de/10014896121
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A conceptualisation of the opportunities and barriers to e‐business development in the smaller firm
Fillis, Ian; Johansson, Ulf; Wagner, Beverly - In: Journal of Small Business and Enterprise Development 10 (2003) 3, pp. 336-344
‐business as presented in marketing and e‐commerce textbooks. These include the belief that those firms with a high degree of …
Persistent link: https://www.econbiz.de/10014902893
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A qualitative investigation of smaller firm e‐business development
Fillis, Ian; Johansson, Ulf; Wagner, Beverly - In: Journal of Small Business and Enterprise Development 11 (2004) 3, pp. 349-361
A previous paper by the authors drew on existing research on e‐business and the smaller firm, developed a conceptual model and a set of research propositions. This paper analyses a series of qualitative, in‐depth interviews of owner/managers of smaller firms in central Scotland in order to...
Persistent link: https://www.econbiz.de/10014902943
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Assessing service quality on the Web: evidence from business‐to‐consumer portals
Gounaris, Spiros; Dimitriadis, Sergios - In: Journal of Services Marketing 17 (2003) 5, pp. 529-548
The article explores the quality dimensions that the visitors of national and foreign business‐to‐consumer portals use to assess the performance of their service offering. Based on the SERVQUAL model and previous research on Web site evaluation and quality, the paper identified three quality...
Persistent link: https://www.econbiz.de/10014904988