Abstract We consider a software vendor first selling a monopoly platform and then an application running on this platform. He may face competition by an entrant in the applications market. The platform monopolist can benefit from competition for three reasons. First, his profits from the...

Purpose The purpose of this paper is to examine the antecedents of supply chain integration (SCI) at the product level. More specifically, it aims to show the relationship between product-level characteristics (i.e. product complexity and product variety) and different dimensions of SCI (i.e....

Purpose – The purpose of this paper is to explore how in many industries manufacturing complexity and unpredictability have increased in recent years because of increasing product variety and shortening product life cycles. Simultaneously, manufacturers in these industries appear to have more...

This study introduces a framework for the management of product variety in strategy and operations. It combines the analysis of five case studies in the UK and Brazil with a research background based on the existing literature. The framework describes the elements and steps involved in the...

The purpose of this study was to examine the effects of product image at three stages of the consumer decision process for apparel products: alternative evaluation, purchase and post‐purchase stages. The three specific objectives of the study were to examine at the alternative evaluation stage...

Among the range of strategies available to a company, line extensions are an important way to keep a brand alive and to realize incremental financial growth. In order to be successful at introducing new extensions managers should understand line extensions’ key success factors. In this study...

Suggests that gaps exist between the product ranges or lines offered by manufacturers and the assortments selected and stocked by retailers. Looks at the extent to which differing levels of “product volatility” affect retailers’ selectivity in stocking items from a manufacturer’s line....

For over a quarter of a century, the television game show The Price Is Right has been testing American consumers’ knowledge of prices for a wide array of products. The settings of this highly popular game show allow for a broad examination of the extent of price knowledge consumers possess...