A closer look at the interface between the product lines of manufacturers and the assortments of retailers
Year of publication: |
1997
|
---|---|
Authors: | Cadeaux, Jack M. |
Published in: |
International Journal of Retail & Distribution Management. - MCB UP Ltd, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 25.1997, 6, p. 197-203
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer choice | Distribution | Merchandising | Product range | Product variety | Retailing |
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