Purpose Internet emergence has evolved the business of tourism companies, and every tourism company is available online and provides abundant choices, which causes consumers' confusion. The current study aims to investigate the interaction effect of demographic variables on confusion, decision...

Purpose – This paper aims to conceptualize the role of service quality in the manufacturing supply chain, present a scale to measure the same, and a model that proposes that internal and external service quality initiatives lead to loyalty and satisfaction of supplier, which in turn are...