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Perception of Product Quality in a Static State Utility Model

Huntington, Paul A. - In: European Journal of Marketing 24 (1990) 3, pp. 57-71

The role of the consumer′s perception of product quality within the traditional economic utility model is examined. It is argued that by holding marginal utility to be equal among buyers, price reference will be defined specific to the buyer′s marginal utility of money. Price is...

Persistent link: https://www.econbiz.de/10014722979

The South Australian Wine Grape Market: An Analysis Using Experimental Economics Techniques

Burns, J.P.A.; Meyler, M.J.; Tiernan, P.; Fischer, A.J. - In: European Journal of Marketing 23 (1989) 9, pp. 15-26

A series of six laboratory experiments was conducted in 1986 and 1987 to examine the impact of minimum prices on the market for wine grapes, similar to what has existed in South Australia. In the experiments, four of the seven subjects designated as “grape‐growers” were members of winery...

Persistent link: https://www.econbiz.de/10014724710

The response of US business to consumerism

Barksdale, Hiram C.; French, Wamen A. - In: European Journal of Marketing 10 (1976) 1, pp. 13-27

Reports on a survey carried out in the USA into the opinions of leading marketing managers and consumer advocates with …

Persistent link: https://www.econbiz.de/10014725153

Demand, marketing and time

Lowe, Julian - In: European Journal of Marketing 7 (1973) 2, pp. 103-111

predictions about consumer behaviour in order to and understanding and decision making in certain spheres of marketing. …

Persistent link: https://www.econbiz.de/10014725262

Marketing of protein‐rich foods in developing countries

Wickström, Bo - In: European Journal of Marketing 7 (1973) 2, pp. 112-118

Examines the possibilities of marketing formulated commercially distributed foods for combatling malnutrition in low …‐cost nutritious foods being stressed by marketing departments in order to tempt the consumer. …

Persistent link: https://www.econbiz.de/10014725263

Economics and business, the theory of the firm revisited: a Scottish perspective

Hornby, Windham B. - In: Management Decision 33 (1995) 1, pp. 33-41

Examines the gap between the microeconomic theory of the firm and business reality. In particular, it seeks to redress the balance between theory and practice by examining the objectives of top Scottish companies. The survey confirms initial expectations that Scottish companies are more...

Persistent link: https://www.econbiz.de/10014933663

Nutzen von Gütesiegeln für touristische Anbieter von Wellnessleistungen

Voshage, Ina - In: Zeitschrift für Tourismuswissenschaft 7 (2015) 2, pp. 223-230

touristische Anbieter von Wellnessleistungen haben. Anhand der Phasenorientierung im Tourismus wird der Nutzen als Marketing … services. With the aid of the touristic three-phase model the use as a marketing tool, the use for quality management and the …

Persistent link: https://www.econbiz.de/10014624402

Marketing innovations in the agribusiness sector

Geldes, Cristian; Felzensztein, Christian - In: Academia Revista Latinoamericana de Administración 26 (2013) 1, pp. 108-138

Purpose The purpose of this article is to analyse the characteristics and determinants of marketing innovation in … determinants of innovation in marketing, first among the agribusiness sector and other sectors of the economy, and then comparing … differences in the determinants of marketing innovation between agribusiness and other economic sectors. Also, there are …

Persistent link: https://www.econbiz.de/10014677088

Behavioral Despair in the Talmud: New Solutions to Unsolved Millennium-Old Legal Problems

Maymin, Philip Z.; Maymin, Zakhar G.; Maymin, Zina N. - In: Asian Journal of Law and Economics 8 (2017) 2

Abstract We solve two “unsolvable” ( teyku ) problems from the Talmud that had remained unsolved for about one and a half thousand years despite massive and nearly continuous commentary and analysis throughout the centuries. The Talmudic problems concern the implied decision-making of...

Persistent link: https://www.econbiz.de/10014585179

The Law and Economics of Frédéric Bastiat

McGee, Robert W - In: Asian Journal of Law and Economics 2 (2011) 1

on Bastiats economic and legal philosophy, which has been ignored by law and economics scholars. …

Persistent link: https://www.econbiz.de/10014585282

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