Showing 1 - 10 of 1,511
this paper, we consider the use of promotion-free (PF) retail pricing by stores selling durable products, where PF pricing …. Further, we show that a store can follow a PF pricing strategy in equilibrium, when competing with another store following a … PF pricing or a promotional pricing strategy, and we characterize the conditions that support each type of equilibrium …
Persistent link: https://www.econbiz.de/10014619493
Discusses ten principles applicable to pricing. Includes revenue‐generating, market share and cost strategies. Notes … that astute pricing requires design of a second price discount schedule and pricing plans should not be overly complex or …
Persistent link: https://www.econbiz.de/10014843478
concerning their export marketing policies. Except in promotion, most of these industrial firms follow a standardised marketing …
Persistent link: https://www.econbiz.de/10014827977
approach. Many criticisms can be made in retrospect of the marketing and pricing tactics used, which contributed to the £11 …, Sealink spent £6 million on a luxury service to Jersey and Guernsey, replacing a previous high volume/low yield marketing …
Persistent link: https://www.econbiz.de/10014794251
This paper uses an econometric approach to examine the relationship between real ( ex post) and rationally expected housing prices in Hong Kong over its boom and bust cycle. Models of market fundamentals are developed from a rational expectation hypothesis to compare the ex post housing prices...
Persistent link: https://www.econbiz.de/10014898009
The role of the consumer′s perception of product quality within the traditional economic utility model is examined. It is argued that by holding marginal utility to be equal among buyers, price reference will be defined specific to the buyer′s marginal utility of money. Price is...
Persistent link: https://www.econbiz.de/10014722979
industry′s failure. A review of the marketing literature on fishing and auction sales in Japan is presented and the results of …
Persistent link: https://www.econbiz.de/10014724685
characteristics of modern competition and marketing, their implications for current thinking about the examine role of advertising and …
Persistent link: https://www.econbiz.de/10014725238
Describes the Moyer model of price bargaining process with some extensions. Provides evidence supporting the model and findings based on research into part of the UK textile manufacturing and distributive industries. Suggests that the Moyer model provides support to the theory that the channel...
Persistent link: https://www.econbiz.de/10014725255
Considers the main arguments on the question of the effect of the adoption of trading stamps on retail prices. Reveals from the studies that under normal conditions trading stamps are an effective and worthwhile form of promotion to the retailer and the consumer.
Persistent link: https://www.econbiz.de/10014725269