The dynamic nature of today’s global marketplace places a premium on a firm’s ability to anticipate and to respond to customer needs as well as changing competitive pressures. Within this environment, developing a successful manufacturing strategy can be critical to the firm’s long‐term...

Discusses the appropriateness of using national image for international marketing purposes, based on an empirical survey carried out among 100 Danish export firms, from which the marketing strategies underlying the use of nationality in the promotion of Danish products abroad have been...

The relationship between product elimination and strategic objectives is examined with particular reference not only to the nature and scope of strategic planning in British manufacturing companies, but also the extent to which product deletion decisions are executed as part of overall product...

This research represents the first attempt to examine the product elimination decision over the Product Life Cycle (PLC). Two research hypotheses were put forward proposing that: (a) a product may be dropped from a company′s product line irrespective of its position on the PLC, and (b) the...

The fashion life cycle can be used as a real aid to management decision making. If marketing strategies should reflect the product's position on the product life cycle, these stages are more exaggerated if the product is an item of fashion. Thus valuable information on the importance of product...

The dominance of multinational firms with developed global scanning capacities for sourcing and marketing in the early 1970s has led people to consider if the product life cycle approach to international manufacturing and marketing is still valid. The usefulness of this approach is examined by...

Looks at the UK windsurfer market with a view to presenting product life cycle ideas. Concerns itself with three types of windsurfer, examining data from a structured interview accounting for 100 percent of sales in 1978. Proposes that the product life cycle provides an accurate description of...

States that product life cycle theory has been applied to many industries and has proved successful in identifying future product and service strategies. Looks at how this theory can be applied to international trade especially with regard to competition in the form of low‐cost imports, by...