Saadeghvaziri, Faraz; Dehdashti, Zohreh; Reza Kheyrkhah … - In: Journal of Economic and Administrative Sciences 29 (2013) 2, pp. 99-112
Purpose – The purpose of this paper is to investigate beliefs about and attitudes toward Web advertising (ATWA) among Iranian consumers, and the relationships between belief factors, ATWA, consumers’ Web advertising behavior, and purchase intention. Design/methodology/approach – A...