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Purpose This study aims to explore the support and attitudes of the local community together with the benefits of living in the vicinity of George Town UNESCO World Heritage Site. George Town is one of the popular UNESCO World Heritage Sites in Malaysia. Design/methodology/approach A total of...
Persistent link: https://www.econbiz.de/10014847835
the strongest predictor of green purchasing behavior, followed by personal norms. The impact of attitude is insignificant …. This implies an attitude – behavior gap. Research limitations/implications – Individuals overestimate their self … addition, the attitude – behavior gap should be scrutinized by further research to identify further barriers to green …
Persistent link: https://www.econbiz.de/10014850402
relationship between self-reported subjective processing fluency and relevant advertisement variables such as ad attitude, brand … attitude and purchase intentions. Design/methodology/approach – Two empirical studies were conducted using self … attitude toward the advertisement (through attention and processing depth), attitude toward the brand (through processing depth …
Persistent link: https://www.econbiz.de/10014850404
Purpose – The purpose of this paper is to examine the influence of accounting students’ attitude on their current … knowledge enhancement intention and the moderating role of the learning environment on the attitude-intention relationship. The … universities and 243 completed questionnaires were analyzed. Findings – Attitude is a significant predictor of students’ current …
Persistent link: https://www.econbiz.de/10014839556
usefulness and attitude explain high take-up rate of working capital management routines in small-scale businesses. Business age …
Persistent link: https://www.econbiz.de/10014839579
Purpose – The purpose of this paper is to investigate beliefs about and attitudes toward Web advertising (ATWA) among Iranian consumers, and the relationships between belief factors, ATWA, consumers’ Web advertising behavior, and purchase intention. Design/methodology/approach – A...
Persistent link: https://www.econbiz.de/10014857728
environment ,while consumer attitude towards VR most strongly influences the non-purchase behaviour of the consumers. Furthermore …
Persistent link: https://www.econbiz.de/10014825787
were part of the sample. Findings – Results indicate that use attitude and the subjective norm, both TPB variables … favourable attitude towards use and receives positive feed-back (comments, opinions, etc.) from friends, acquaintances and other … the importance of socialisation and entertainment as antecedents of social network attitude. Research limitations …
Persistent link: https://www.econbiz.de/10014825881
a different attitude towards SCRM can lead to greater value from SCRM efforts. Findings – In line with the expectation … reasons for limited attention to SCRM, to improve the understanding of attitude towards SCRM and to open many important areas …
Persistent link: https://www.econbiz.de/10014826077
brand loyalty have a significant relationship with attitude constructs including affective attitude, subjective norm …
Persistent link: https://www.econbiz.de/10014826764