Showing 1 - 3 of 3
Purpose – The purpose of this paper is to evaluate the insights of founding entrepreneurs to understand what they consider as indicators for achieving entrepreneurial success. Using this information, the construct entrepreneurial success was conceptualized and a scale developed for use in...
Persistent link: https://www.econbiz.de/10014770671
Purpose – Innovation education has been identified as a key contributor to enhancing the innovative behavior of individuals, organizations and economies; yet very little literature exists on the development and assessment of innovation education programs (IEPs). This is particularly so in the...
Persistent link: https://www.econbiz.de/10014721570
Purpose – The purpose of this paper is to evaluate the implementation of the service profit chain as an entrepreneurial marketing initiative within a defined franchise system. An objective is also to evaluate these initiatives against service quality dimensions. Despite recognition of the...
Persistent link: https://www.econbiz.de/10014905180