Christian Franklin, James; Mainelli, Michael; Pay, Robert - In: Journal of Business Strategy 35 (2014) 1, pp. 29-42
Purpose – The purpose of this paper is to provide a set of measures that enable better understanding of online … definition of terms and classification of online communities, a framework for assessing the value of communities is presented … influence the valuation of online communities. Findings – There are three key points that should allow a structured approach to …