Purpose – The paper is in the domain of marketing strategies of multinational firms. Specifically, it aims to focus on target market selection of multinational firms. Design/methodology/approach – Using the cultural, administrative, geographic, and economic distance framework proposed by...

Purpose – The purpose of this paper is to develop and test a theoretical model of managerial decisions involving international market entry. Design/methodology/approach – The authors propose a mathematical model that seeks the optimal level of cultural distance between the host and the home...

Purpose – To look at investor reactions to US investments made in India. Specifically, the authors look at the stock price reaction when US firms invest in the Indian market. Design/methodology/approach – The authors look at investor reactions to US investments made in India, using event...

The globalization of markets and businesses has meant that many companies now consider the world as a potential marketplace. In this changing environment, two crucial decisions taken by companies are time of entry (e.g. whether to enter early or late) and level of involvement (e.g. whether to...

Companies are increasingly bringing personnel together into teams from different countries, physically and/or electronically, to develop products for multiple or worldwide markets. Called global new product teams (GNPTs), these groups face significant challenges, including cultural diversity....

This research has two major purposes: developing and testing a resource‐based framework for entry mode choice and ascertaining the extent to which the determinants of foreign market entry mode choice in the manufacturing sector apply to foreign market entry mode choice in the non‐separable...

Purpose – This research aims to examine the role of national culture dimensions in the nature of tier competition between high-tier brands and low-tier brands. Design/methodology/approach – It starts with a conceptual framework based on prospect theory to explain the asymmetric inter-tier...

Innovation management has been acknowledged as a crucial activity for the growth and survival of firms. An important element of a firm’s innovation management strategy is the acquisition and management of patents. Although the role of patents has been widely discussed in the economics...

Purpose – This paper aims to offer an alternative explanation for asymmetric quality‐tier competition. Design/methodology/approach – A conceptual framework based on quality‐price tradeoff is used in the study to derive research hypotheses and scanner panel data are used for empirical...

Purpose – This article aims to extend the price‐quality trade‐off framework to derive new results for differential pricing strategies for brands in different brand tiers. The results are demonstrated for different market configurations. Design/methodology/approach – A conceptual...