Designing global new product teams
Year of publication: |
2003
|
---|---|
Authors: | Sivakumar, K. ; Nakata, Cheryl |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 20.2003, 4, p. 397-445
|
Publisher: |
MCB UP Ltd |
Subject: | Product development | Globalization | Team working | Culture (sociology) |
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