Purpose – This study aims to investigate the influence of ethical sales behaviour on relationship quality and its consequences in the context of telemarketing to identify the complex nature of relationship marketing. Design/methodology/approach – A survey with 312 qualified observations from...

Purpose – This paper aims to examine the causal influences on the construct, relationship commitment. A better understanding of relationship marketing is an underpinning goal of this study. Design/methodology/approach – Chunghwa Telecom is a Taiwan-based telecommunications firm that enjoys...