Relationships among customer loyalty programs, service quality, relationship quality and loyalty : an empirical study
Wei-Ming Ou; Chia-Mei Shih; Chin-Yuan Chen; Kuo-Chang Wang
Year of publication: |
2011
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Authors: | Ou, Wei-ming ; Shih, Chia-mei ; Chen, Chin-yuan ; Wang, Kuo-chang |
Published in: |
Chinese management studies : CMS. - Bingley : Emerald, ISSN 1750-614X, ZDB-ID 23235469. - Vol. 5.2011, 2, p. 194-206
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