Purpose – The purpose of this paper is to describe the emergence of the concept of outstanding universal value and its application from the ancient to modern times culminating with its codification under the auspices of UNESCO in 1972. Design/methodology/approach – The nearly four...

Purpose – This paper aims to explore the concept of public relations in the progressive era to gain a greater understanding of the historical development of corporate public relations in the USA. Design/methodology/approach – The paper provides historical analysis of 87 magazine articles...

Purpose – The purpose of this paper is to assess the work of Howard Chase within the history of public relations, his role in the birth and development of issue management, and his relevance for contemporary practice. Design/methodology/approach – Research for this paper draws heavily on the...

Purpose – This paper aims to examine the entrepreneurial Fred Harvey Company's early public relations and publicity efforts to determine what they add to our knowledge of the development of public relations in the USA. Design/methodology/approach – This historical analysis uses mainly data...

Purpose – The paper aims to analyse the development of broadcast radio in the USA during the 1920 s, focusing on the legislative and regulatory background, considering the broadcasting spectrum, programme content, and nature of radio as an information resource at that time....

Purpose – The purpose of this paper is to question the periodization of Russian political and economic development that sees a break occurring between the Yeltsin and Putin presidencies. It does this by looking at how political problems common to late developing nations influenced the...

Purpose – Using the German book trade as a case example, the aim of the paper is to show how the evolution of segmentation began with increasingly sophisticated marketing practice long before formal thought was developed to explain matters. Design/methodology/approach – The paper's approach...

Purpose – This article seeks to bring two hitherto neglected Polish language texts on selling and salesmanship to the attention of marketing historians. In contrast to Bartels' seminal work, this research aims to show that early marketing writing was not just in the English language and that...

Purpose – This research aims to examine a number of legal sources for evidence that US marketers were interested in protecting their brand identities in the 1800s. Design/methodology/approach – The research examines historical legal records including registrations for commercial prints and...

Purpose – The purpose of this paper is to show how 1940s and 1950s motivation research laid the foundations of present day consumer behavior as a discipline. Design/methodology/approach – This research uses standard historical methodology – heavy reliance upon primary sources, avoidance of...