performance than many other popular sustainability objectives such as buying local or reducing packaging waste. Social … of sustainability issues and significant food purchases facing institutional purchasing managers, the authors … interview results, the authors found that food purchasers focus predominately on cost, thus, are committed to food and packaging …

To elicit the visual memory of packaging that facilitates consumers’ identification and selection of products from …

packaging. The second, (based on consumers' opinions), to associate each packaging with a positioning strategy. The seven … maps were obtained related to: alternative packaging colours; alternative packaging typography; alternative packaging … graphical forms; alternative packaging images Findings – Each positioning strategy appears associated with particular packaging …

Purpose The common market practice by global consumer brands to create localised packaging for foreign markets … local (Chinese) packaging on Chinese consumers’ perceptions and choice behaviour, this study aims to examine whether this …. Using a multiple methods approach, online participants in China first rated the brands and packaging of hedonic and …

value of a package in a packaging value chain and illustrate the approach through interview data. Design …/methodology/approach – The proposed process approach is a synthesis of customer value theories presented in marketing literature and packaging … functions presented in packaging-related literature. Packaging value chain members were interviewed to illustrate the critical …