Cardozo, Richard N.; Shipp, Shannon H.; Roering, Kenneth J. - In: Journal of Business & Industrial Marketing 7 (1992) 1, pp. 51-63
States that firms in many industries are seeking strategic partnerships with suppliers, distributors and customers …. Discusses Customer‐Linked Strategy (CLS), a type of partnership being used by some firms. Evaluates the advantages and … partnership. Considers the consequencesof CLS and finds that it is of great benefit to many firms. Recommends that those …