Curras-Perez, Rafael; Ruiz-Mafe, Carla; Sanz-Blas, Silvia - In: Industrial Management & Data Systems 114 (2014) 9, pp. 1477-1498
were part of the sample. Findings – Results indicate that use attitude and the subjective norm, both TPB variables …, directly and significantly influence social network loyalty. Thus, network loyalty can be achieved if the individual shows a … favourable attitude towards use and receives positive feed-back (comments, opinions, etc.) from friends, acquaintances and other …