were part of the sample. Findings – Results indicate that use attitude and the subjective norm, both TPB variables …, directly and significantly influence social network loyalty. Thus, network loyalty can be achieved if the individual shows a … favourable attitude towards use and receives positive feed-back (comments, opinions, etc.) from friends, acquaintances and other …

Purpose – The purpose of this paper is to examine the relationship among affective loyalty, perceived benefits …, attitude towards co‐branded products and the intention to use such products. Design/methodology/approach – In total, 433 valid …. Regression and t‐test analyses were used to test the hypotheses. Findings – The findings revealed that affective loyalty to the …

gratifications of social networking sites, attitude, perceived risks and satisfaction on social networking site loyalty is tested …Purpose – The aim of this paper is to analyse the determinants of social networking site loyalty, paying special … attention to the roles of user attitude, perceived risk and satisfaction. Design/methodology/approach – The impact of uses and …