Purpose – The quality and quantity of data are vital for the effectiveness of problem solving. Nowadays, big data analytics, which require managing an immense amount of data rapidly, has attracted more and more attention. It is a new research area in the field of information processing...

Purpose The purpose of this paper is to examine how users on social media view brands with a heritage. Consumers commonly post opinions and accounts of their experiences with brands on social media. Such consumer-generated content may or may not overlap with content desired by brand managers....

Purpose Smart tourist destinations (STDs) make use of new technologies to facilitate and improve the experience of tourists. So why not use these technologies to efficiently manage the destination? The aim of this work is to define and implement a methodology that provides value to STDs by...

Purpose The purpose of this paper is to develop a methodology for knowledge discovery in emergency response service databases based on police occurrence reports, generating information to help law enforcement agencies plan actions to investigate and combat criminal activities....

Purpose To test the applicability of the user-generated content (UGC) derived from social travel network sites for online reputation management, the purpose of this study is to analyze the spatial clustering of the reputable hotels (based on the TripAdvisor Best-Value indicator) and reputable...

Purpose – The paper seeks to address the viability of planning and executing the integration of four often independent marketing information management techniques, i.e. competitive intelligence (CI), customer relationship management (CRM), data mining (DM) and market research (MR)....

Purpose The emergence of machine learning has opened a new way for researchers. It allows them to supplement the traditional manual methods for conducting a literature review and turning it into smart literature. This study aims to present a framework for incorporating machine learning into...

Purpose This study aims to use the voice of the customer (VoC) strategy to collect user-generated content (UGC) compare customer expectations with reality, make the necessary improvements for the business and create personalized strategies for each customer to maximize revenue, focus on...

Abstract In this paper, we investigated the utility of data mining to classify individuals into predefined categories of a target variable, based on their social and political attitude. Data collected for a social psychology study conducted in Greece in 1994 were used for this purpose. We...

Purpose – The aim of this paper is to develop a new user‐friendly in‐house tracking methodology for academics to analyse the effectiveness of visits (return visit behaviour and length of sessions) depending on their traffic source: direct visits, referring site entries and search engine...