Purpose This study aims to draw a more nuanced picture of the impact of co-creation experience shedding light on the moderating role of consumers’ personal features. Virtual co-creation is considered a viable strategy to develop consumer-centered products in the digital era. As an additional...

Zusammenfassung Crowdfunding hat in den letzten Jahren ein sehr starkes weltweites Wachstum erlebt, sodass sich immer mehr deutsche Unternehmen über Crowdfunding bzw. -investing finanzieren. Crowdinvesting, eine Unterform von Crowdfunding, basiert auf dem gleichen genossenschaftlichen Prinzip:...

Purpose – The purpose of this paper is to investigate the possibility of using the new marketing research tool of prediction markets (PMs), which integrates customers to into the marketing research process. The research questions are: does taking part in PMs influence customers’ brand...

Purpose – The purpose of this paper is to identify forthcoming fields of innovation management themes with an outline for the most important areas and directions of academic research and management practice. Design/methodology/approach – Key trends in innovation research are derived from an...

Purpose The purpose of this paper is to study the relationship between open innovation and the use of intellectual property rights (IPRs) in small- and medium-sized enterprises (SMEs). The authors consider patents, industrial designs (i.e. design patents in the USA), trademarks, and copyrights....

Purpose – The main purpose of this paper is to study the benefits that an Asian company can achieve by using e-commerce. Another objective is to identify and rank the barriers influencing the application of e-commerce by innovative small- and medium-sized enterprises (SMEs) in India, Malaysia,...

Purpose The purpose of this paper is to explore how relationships between different actors are being shaped to allow industry to come to acceptable and desirable uses of research and innovation (R&I) that address societal challenges. Design/methodology/approach Building on existing notions of...