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Effects of perceived product similarity and ad claims on brand responses in comparative advertising

Pornpitakpan, Chanthika; Yuan, Yizhou - In: Asia Pacific Journal of Marketing and Logistics 27 (2015) 4, pp. 535-558

Purpose – The purpose of this paper is to investigate the effect of perceived product similarity and comparative ad claims on brand responses. Design/methodology/approach – This study uses a two (similarity between the target product and the comparison product: relatively similar vs...

Persistent link: https://www.econbiz.de/10014675173

Do combining value estimates increase valuation accuracy? Evidence from Indian chemical industry

Tiwari, Ranjit; Singla, Harish Kumar - In: Journal of Accounting in Emerging Economies 5 (2015) 2, pp. 170-183

Purpose – Being a developing nation with huge opportunity of growth prospects the assessment of valuation models becomes important to have a more realistic value estimate. The purpose of this paper is to empirically examine the comparative accuracy and explanatory performance of discounted...

Persistent link: https://www.econbiz.de/10014839605

Certainty, risk and knowledge in the satisfaction‐purchase intention relationship in a new product experiment

Huy Tuu, Ho; Ottar Olsen, Svein - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 1, pp. 78-101

controlled experiment in the context of a new product evaluation to confirm the causal effects. …

Persistent link: https://www.econbiz.de/10014674765

The effect of subtle religious representations on cooperation

Ahmed, Ali; Hammarstedt, Mats - In: International Journal of Social Economics 38 (2011) 11, pp. 900-910

religious representations increased cooperation in the experiment, that is, increased contributions to the public good. The …

Persistent link: https://www.econbiz.de/10014805703

Perceived risk and the willingness to buy and pay for “corked” bottles of wine

Lecat, Benoît; Le Fur, Eric; Outreville, J. François - In: International Journal of Wine Business Research 28 (2016) 4, pp. 286-307

perceived risk. Research limitations/implications Although the experiment was replicated in a different region and students with …

Persistent link: https://www.econbiz.de/10014814394

A new stochastic multi source approach to improve the accuracy of the sales forecasts

Cassettari, Lucia; Bendato, Ilaria; Mosca, Marco; … - In: foresight 19 (2017) 1, pp. 48-64

Purpose The aim of this paper is to suggest a new approach to the problem of sales forecasting for improving forecast accuracy. The proposed method is capable of combining, by means of appropriate weights, both the responses supplied by the best-performing conventional algorithms, which base...

Persistent link: https://www.econbiz.de/10014743632

The effect of racial cues on the reader's response to advertisements : A US-China comparative study

Gao, Zhihong; Xu, Jincan; H. Kim, Joe - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 3, pp. 510-532

Purpose – Given that global advertising often originates in the West, this study aimed to investigate whether the same racial cues in advertising had different effects on US and Chinese readers who belonged to the majority group in their own country but occupied varied positions in the global...

Persistent link: https://www.econbiz.de/10014675617

Evidence-based design : Documenting a research experiment in a school environment with children with autism spectrum disorder

Irish, Julie E.N. - In: Archnet-IJAR: International Journal of Architectural … 13 (2019) 1, pp. 25-38

. The purpose of this paper is to conduct an experiment in a school environment with children with ASD and document the … sites. The study documents the approval and consent process, describes setting up the experiment, assigning controlled and … uncontrolled variables, selecting and recruiting participants, and running the experiment. Findings The study concludes by …

Persistent link: https://www.econbiz.de/10014676498

Forecasting confidence under segment reporting

Birt, Jacqueline; Shailer, Greg - In: Accounting Research Journal 24 (2011) 3, pp. 245-267

/methodology/approach – Using an experiment based on the differences between the original AASB 1005 and the more detailed requirements of AASB 114 …. Research limitations/implications – The authors' experiment is based on AASB 1005 and AASB 114 and the results cannot be …

Persistent link: https://www.econbiz.de/10014676607

Communicating technological innovations : The role of technical complexity and product involvement

Wagner, Timm F.; Baccarella, Christian V.; Voigt, Kai-Ingo - In: European Journal of Innovation Management 20 (2017) 3, pp. 392-405

communication effectiveness. The paper aims to discuss this issue. Design/methodology/approach By conducting an experiment in the …

Persistent link: https://www.econbiz.de/10014721673