Internet and digital interactive television are thought to result partly from the anonymity of the place in which the search is …

” advertisement broadcast on the US television station CNN in 2009 and derives recommendations for China's further efforts in …

Purpose – The purpose of this article is to investigate the effectiveness of the Supernanny reality television programs …. Practical implications – Reality television can be used as an effective social marketing, mass media “place” strategy to convey … vehicle “reality television” has not previously been examined as a social marketing place strategy.  …

is conducted for high definition television (HDTV). Using survey data, the study explores consumer preferences for HDTV …, and for interim television technologies. Managerial implications to aid product design, and the timing of introduction of …

and television, which were found to promote materialistic values in individualistic countries, by assessing their effects … affecting the youth's patterns of television viewing. The findings also suggest that concept‐oriented family communication has … findings suggest that television might not be as important a socialization agent in the development of materialistic values of …

The role of culture in international marketing strategies for a widely traded cultural service, television programming …, is examined. The focus is on how non‐US television programme producers can exploit opportunities in the foreign …

. This paper seeks to analyse the cultural and economic factors behind this most widely acknowledged example of television … television market. Findings – As with other forms of franchising in developing and transitional economies, the industry … rationales for adapting television programmes, global and local, prove to be a paradoxical mix of economic pragmatism and …

daytime television programming. Originality/value The results serve to sensitise researchers, practitioners, policy makers …