Reality television ( Supernanny ): a social marketing “place” strategy
Year of publication: |
2009
|
---|---|
Authors: | Ganeshasundaram, Raguragavan ; Henley, Nadine |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 26.2009, 5, p. 311-319
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Social marketing | Consumer behaviour | Parents | Marketing mix | Television |
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