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Progress and trends in destination branding and marketing – a brief and broad review
Dioko, Leonardo (Don) A.N. - In: International Journal of Culture, Tourism and … 10 (2016) 1, pp. 5-13
destination branding and marketing over the past 15 years. It points out several notable thematic sub-branching in the field and … structural analysis of subject keywords. Findings – Destination branding appears to be now as, if not more, relevant than general … tourism or destination marketing. It is not just growing as a field of study but devolving, on the one hand, into several sub …
Persistent link: https://www.econbiz.de/10014768715
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Tourist‐created content: rethinking destination branding
María Munar, Ana - In: International Journal of Culture, Tourism and … 5 (2011) 3, pp. 291-305
and destination branding, as well as to discuss the online strategies used by destination management organizations. Design … branding. Originality/value – The study provides an innovative analysis of tourist‐created content and its impact on … destination branding and presents a theoretical model of generic web‐based strategies.  …
Persistent link: https://www.econbiz.de/10014768309
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Sightseeing spot satisfaction of inbound tourists: comparative analysis of first-time visitors and repeat visitors in Japan
Yoo, Bosul; Katsumata, Sotaro - In: International Journal of Tourism Cities 9 (2022) 1, pp. 111-127
Purpose This study aims to enhance knowledge on marketing strategies to increase repeat visitors. Furthermore, the authors suggest using appropriate destination information tailored to first-time visitors and repeat visitors as social capital. Design/methodology/approach This study compares the...
Persistent link: https://www.econbiz.de/10014813980
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The corporate brand naming process in the net economy
Kollmann, Tobias; Suckow, Christina - In: Qualitative Market Research: An International Journal 10 (2007) 4, pp. 349-361
Purpose – The purpose of this paper is to examine whether classical brand naming concepts are sustainable for entrepreneurial firms in the net economy. Design/methodology/approach – A prior study of Kohli and LaBahn covers the formal brand naming process and gives insights into brand name...
Persistent link: https://www.econbiz.de/10014987170
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From websites to social media: exploring the adoption of internet marketing in emerging industrial markets
Shaltoni, Abdel Monim - In: Journal of Business & Industrial Marketing 32 (2017) 7, pp. 1009-1019
Purpose This study aims to explore internet marketing adoption in emerging industrial markets across several internet-based technologies (i.e. social media platforms, static and transactional websites). Design/methodology/approach This study is mainly based on an exploratory research design and...
Persistent link: https://www.econbiz.de/10014844225
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Why and how are social media used in a B2B context, and which stakeholders are involved?
Andersson, Svante; Wikström, Niclas - In: Journal of Business & Industrial Marketing 32 (2017) 8, pp. 1098-1108
Purpose This study aims to explore why and how business-to-business (B2B) companies use social media and which users and stakeholders they communicate with. Design/methodology/approach The study employs a case study approach because of its exploratory nature. Data from three companies consisted...
Persistent link: https://www.econbiz.de/10014844315
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Social media usage, electronic word of mouth and purchase-decision involvement
Prasad, Shantanu; Gupta, Ishwar C.; Totala, Navindra K. - In: Asia-Pacific Journal of Business Administration 9 (2017) 2, pp. 134-145
Purpose The purpose of this paper is to propose the theory which gives valuable insight into the context of social media, electronic word of mouth (EWOM), trust and purchase-decision involvement. Design/methodology/approach A review of the existing literature was carried out and construct-wise...
Persistent link: https://www.econbiz.de/10014674356
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The ties that bind? Online musicians and their fans
Daellenbach, Kate; Kusel, Rachael; Rod, Michel - In: Asia Pacific Journal of Marketing and Logistics 27 (2015) 2, pp. 168-190
Purpose – The purpose of this study is to examine the relationships between musician’s social network sites (SNS), the tie that fans may develop via these sites, and music acquisition, via legal and illegal means. Design/methodology/approach – A quantitative approach was taken, gathering...
Persistent link: https://www.econbiz.de/10014675392
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Brand strategies in social media
Tsimonis, Georgios; Dimitriadis, Sergios - In: Marketing Intelligence & Planning 32 (2014) 3, pp. 328-344
Purpose – The purpose of this paper is to: first, examine why companies create brand pages in social media, how they use them, what policies and strategies they follow, and what outcomes do they expect; and second – from firms’ point of view – how users are benefited from such pages....
Persistent link: https://www.econbiz.de/10014947128
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A framework for understanding the website preferences of Egyptian online travel consumers
Hagag, Wegdan; Clark, Lillian; Wheeler, Colin - In: International Journal of Culture, Tourism and … 9 (2015) 1, pp. 68-82
Purpose – The purpose of this paper is to develop a framework for understanding issues affecting Egyptian online travel website preferences. Design/methodology/approach – Grounded theory was selected due to its suitability in generating frameworks from data gathered plus existing theory....
Persistent link: https://www.econbiz.de/10014768421