Kashif, Muhammad; Abdul Rehman, Mohsin - In: International Journal of Quality and Service Sciences 6 (2014) 4, pp. 309-325
retail stores in an Asian setting of Pakistan Research studies that advocate a cross-generational perspective to retail … exploratory study is collected from 80 retail shoppers through face-to-face interviews. The data is noted, coded and presented … traditional perspective of retail service marketing mix theory. Originality/value – The study is an original contribution towards …