Showing 1 - 10 of 245
Purpose – The primary aim of this research is to identify the wine consumption behaviour of Generation Y in New Zealand to explore whether differences exist in the wine behaviour of Gen Y in comparison to Generation X and to seek possible explanations for these differences, in terms of cohort,...
Persistent link: https://www.econbiz.de/10014814145
styles. Design/methodology/approach – The study is conducted using a sample of 199 employees working in the electronic retail …/implications – This study investigated the moderating effect of generations X and Y on a sample of employees within the electronic retail …
Persistent link: https://www.econbiz.de/10014797662
Purpose – The purpose of this paper is to develop a knowledge base for project managers to understand and deal with issues that arise out of Generation Y working with other generations. The research study is expected to generate interest among the research community for undertaking similar...
Persistent link: https://www.econbiz.de/10014786401
Purpose; – This study aims to investigate generational disparities of Chinese Generation (Gen) X and Y tourists by examining their loyalty determinants in a luxury hotel setting. Design/methodology/approach – A survey of five-star hotel guests in Macau yielded 285 complete responses....
Persistent link: https://www.econbiz.de/10014764398
Purpose – Popular literature argues that successive generations are experiencing more job changes and changes of employer. The “new careers” literature also proposes that career mobility patterns are becoming more diverse as people engage in more downward and lateral job changes and...
Persistent link: https://www.econbiz.de/10014889033
Purpose – This article aims to advance understanding of the various and differing aspects of government communication as a means to determine where the various generations’ values converge and diverge and to forecast the future implications of the findings by analyzing similarities and...
Persistent link: https://www.econbiz.de/10014743464
retail stores in an Asian setting of Pakistan Research studies that advocate a cross-generational perspective to retail … exploratory study is collected from 80 retail shoppers through face-to-face interviews. The data is noted, coded and presented … traditional perspective of retail service marketing mix theory. Originality/value – The study is an original contribution towards …
Persistent link: https://www.econbiz.de/10014802650
Purpose – This study aims to investigate how strongly Generation Y consumers differ in their values, attitudes and wine and alcoholic beverage consumption behaviour from older generations. The comparison spans seven culturally different markets. Design/methodology/approach – Large...
Persistent link: https://www.econbiz.de/10014814146
Purpose – The aim of this study is to investigate and compare the engagement of Generation Y consumers with champagne and sparkling wine across five Anglophone countries. Design/methodology/approach – A qualitative approach was adopted using focus groups with young consumers, including...
Persistent link: https://www.econbiz.de/10014814148
Purpose – This paper aims to offer an in‐depth analysis of Generation Y's choices concerning the consumption of wine and other alcoholic drinks by examining the consumption situations in a traditional wine‐producing country. Design/methodology/approach – The study applied the multinomial...
Persistent link: https://www.econbiz.de/10014814149