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The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions
Ryu, Kisang; Lee, Hye‐Rin; Gon Kim, Woo - In: International Journal of Contemporary Hospitality Management 24 (2012) 2, pp. 200-223
satisfaction, and behavioral intentions. Design/methodology/approach – Data were collected from customers at an authentic upscale … customer perceived value is indeed a significant determinant of customer satisfaction, and customer satisfaction is a … environment, food, and service), restaurant image, customer perceived value, customer satisfaction, and behavioral intentions in …
Persistent link: https://www.econbiz.de/10014763108
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The benefits of manufacturer brands to retailers
Glynn, Mark S.; Brodie, Roderick J.; Motion, Judy - In: European Journal of Marketing 46 (2012) 9, pp. 1127-1149
' expectations and brand equity. Financial benefits and customer expectations have a stronger effect on retailer satisfaction with … the brand compared to manufacturer support and brand equity. Retailer satisfaction with the brand is an antecedent to the …
Persistent link: https://www.econbiz.de/10014722850
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Satisfaction/dissatisfaction and choice tactic refinement for potatoes
MacPherson, Mark; Dukeshire, Steven; Wang‐Pruski, Gefu; … - In: Qualitative Market Research: An International Journal 15 (2012) 3, pp. 309-327
Purpose – The North American fresh potato market has been in decline for over ten years, yet little consumer research has penetrated beyond the factors influencing the purchase decision. The purpose of this study is to provide a deeper understanding of the purchase decision for the fresh...
Persistent link: https://www.econbiz.de/10014987298
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Customer creation of service products: role of frustration in customer evaluations
Guchait, Priyanko; Namasivayam, Karthik - In: Journal of Services Marketing 26 (2012) 3, pp. 216-224
a mediating mechanism explaining the relationship between consumers' perceptions of control, fairness, and satisfaction … the influence of fairness on satisfaction and supporting a control‐fairness‐frustration‐satisfaction linkage. Research …
Persistent link: https://www.econbiz.de/10014905385
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Consumer Perception of Sports Apparel: The Role of Brand Name, Store Name, Price, and Intended Usage Situation
d'Astous, Alain; Chnaoui, Karim - In: International Journal of Sports Marketing and Sponsorship 4 (2002) 2, pp. 14-31
This article reports the results of an experimental study in which four factors were manipulated in the context of an evaluation of two sports garments by 172 consumers: t-shirts and athletic shoes. These factors were intended usage situation (sport versus pleasure), brand name (national versus...
Persistent link: https://www.econbiz.de/10014811268
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An examination of Oliver’s product loyalty framework
Trail, Galen T.; James, Jeffrey D.; Kwon, Hyungil; … - In: International Journal of Sports Marketing and Sponsorship 17 (2016) 2, pp. 94-109
was season ticket holders ( n =199) of a West Coast (USA) Major League Baseball team. Results indicated preliminary …
Persistent link: https://www.econbiz.de/10014811288
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Using cultural factors to explore sport consumption behaviors of ethnic minority groups
Ha, Jae-Pil; Hums, Mary; Greenwell, T. Christopher - In: International Journal of Sports Marketing and Sponsorship 17 (2016) 2, pp. 130-152
Purpose – Despite the remarkable economic power and rapid growth of the Asian population in the USA, relatively little attention has been paid to this group in the sport management literature compared to African-Americans and Hispanics. In addition, sport management scholars have paid limited...
Persistent link: https://www.econbiz.de/10014811289
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Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League
Thomas, Robert James - In: Journal of Product & Brand Management 24 (2015) 3, pp. 229-251
generate significant brand interest and elicit consumption behaviours beyond team apparel. Practical implications – The …
Persistent link: https://www.econbiz.de/10014897091
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Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN)
Dalakas, Vassilis; Phillips Melancon, Joanna - In: Journal of Services Marketing 26 (2012) 1, pp. 51-59
a variety of targets associated with a rival team, including the team's sponsors. Companies should be cautious when …
Persistent link: https://www.econbiz.de/10014905371
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Emotional antecedents and outcomes of service recovery
Riscinto Kozub, Kristen; Anthony O’Neill, Martin; A. … - In: Journal of Services Marketing 28 (2014) 3, pp. 233-243
introducing emotions as a predictor of future behavioural intention and to compare traditional cognitive measures of satisfaction …
Persistent link: https://www.econbiz.de/10014906325